APO Group (www.APO-opa.com), the main Pan-African communications consultancy and press launch distribution service, in the present day introduced the appointment of Shaker Akbar as Regional Vice President, Center East.
A gross sales and advertising veteran, Shaker’s profession spans over twenty years with a number of the most prestigious lodge manufacturers on the planet, together with the Ritz-Carlton Lodge Firm, 4 Seasons Accommodations and Resorts, and Caesars Palace.
Shaker’s position will likely be to increase APO Group’s shopper base and supply strategic assist to Center East-based corporations trying to talk all through the continent of Africa. His huge expertise and information of the enterprise tradition within the Center East makes him completely positioned to develop APO Group’s numerous client-base.
Born in Afghanistan and raised in Washington DC, Shaker spent most of his early profession in numerous gross sales and advertising management roles on the prestigious 4 Seasons Accommodations and Resorts. Because the Regional Director of Gross sales, Center East for the 4 Seasons, he was instrumental within the group’s model growth within the area.
Shaker later joined Palazzo Versace Dubai as Business Director, heading up the Income, Gross sales, Advertising & Communications departments. There, he helped to ascertain the corporate’s gross sales, advertising and PR construction, in addition to its model requirements.
In his most up-to-date place because the Vice President of Enterprise Growth for Caesars Palace, Shaker performed a key position in extending the model to Dubai – the primary time a Caesars Palace venue had ever launched exterior the US.
“Appointing an government of Shaker’s calibre is unbelievable information for APO Group. A lot of our Pan-African shoppers are both based mostly within the Center East, or have a presence there, and Shaker’s expertise and experience in gross sales and enterprise improvement make him ideally-placed to offer native assist,” mentioned Nicolas Pompigne-Mognard (www.Pompigne-Mognard.com), Founder and Chairman of APO Group.
“An extra bonus is the distinctive perspective he brings to the position, having been instrumental in appointing PR businesses inside the Center East throughout his work with prestigious, multinational corporations. He has led numerous gross sales and advertising groups all through his profession, and mentored many younger professionals. We’re delighted he’s becoming a member of us in our ongoing efforts to assist corporations within the area develop their enterprise on the African continent.”
Shaker, who obtained his diploma in Economics from the College of Maryland, will likely be based mostly in Dubai, and is trying ahead to strengthening relationships with present APO Group shoppers within the area, and growing new ones.
“I do know precisely what challenges giant organizations face when selecting PR Businesses to coordinate strategic communications in numerous areas,” Shaker commented. “After I was deciding on businesses, the three components I all the time regarded for had been: their skilled portfolios; their notion and relationships available in the market; and their capacity to speak the imaginative and prescient and objectives of the corporate. APO Group simply exceeds these standards, and my objective is to construct on our standing because the main Pan-African communications consultancy.”
“I’m thrilled on the alternative to affix a corporation famend for making its mark on the continent at an thrilling time for Africa, because the world seems to be to us with a renewed deal with commerce, business, funding and improvements.”
Distributed by APO Group on behalf of APO Group.
About APO Group:
Based in 2007, APO Group (www.APO-opa.com) is the main pan-African communications and press launch distribution service. We help personal and public organisations in sharpening their status and growing their model fairness in goal nations throughout Africa. Our position as a trusted accomplice is to leverage the ability of media and construct bespoke methods that allow organisations to supply an actual, measurable influence in Africa and past. The belief and recognition granted to APO Group by world and multinational corporations, governments, and NGOs conjures up us to constantly improve our price proposition inside Africa to higher cater to our shoppers’ wants. Amongst our prestigious shoppers: Fb, Dangote Group, Nestle, GE, WorldRemit, Uber, Microsoft, Nokia, NBA, Canon, PwC, DHL, Marriott Group, Ecobank, Philips, Siemens, Customary Chartered, HP, Hilton, Ernst & Younger, Orange, Authorities of Dubai…
Headquarters: Lausanne, Switzerland | Places of work in Senegal, Dubai and Hong Kong
For additional info, please go to our web site: www.APO-opa.com.